Whole Earth Sweetener Co.

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  • Natural

OUR NATURAL STANDARD

Consumers have different ideas about what natural means. We want to share what natural means to us, so you can be a more fully informed consumer. We use the word natural when our product contains only ingredients that meet our natural standard.

WHAT IS OUR NATURAL STANDARD?

We believe that an ingredient is natural if it exists in nature without human interference and has been extracted or produced biologically from natural sources. Our natural ingredients are processed to assure consistency of taste, stability and safety. We believe the amount of processing that an ingredient undergoes does not change whether an ingredient may be called natural. We ensure the ingredients and flavors we use in our products meet our natural standard.

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